#41 How Retail Media is Changing the Advertising World – with Olaf Reichel
Links: Google - Pocket Cast - Anchor - Spotify - Apple
Retailers as media houses?
Retail media is growing rapidly – but not every retailer can benefit.
While Amazon, Otto, and Douglas have already turned their platforms into multi-million advertising networks, many others are still asking:
Is retail media really worth it? Or is it too big a risk?
👉🏻 Media budgets are shifting from traditional channels to retail platforms.
👉🏻 But not every retailer makes money from it.
👉🏻 Without a clear strategy, you’ll be left behind.
🎙 Our guest: Olaf Reichel, retail media expert, works with retailers, advertisers, and networks to strategically build retail media – and he sees exactly who’s winning and who will soon be dropping out.
In this German episode, we talk about:
✅ Who retail media really pays off for – and who it doesn’t.
✅ Which retailers are already making millions and why.
✅ Why retail media is hitting its limits – and what that means for brands.
His take?
The market is still at the beginning – but not everyone will succeed.
🎧 Tune in now – on Spotify, Apple Podcasts & wherever you get your podcasts!
