#50 More Human, Less Machine – Retail Talk with Lea Drusio from Nespresso
Links: Google - Pocket Cast - Anchor - Spotify - Apple
Seamless AI integration used to be a competitive advantage. Today, it’s the standard.
So what really makes the difference now? Humanity.
In this German episode of The Retail Reality Show, Lea Drusio, Marketing Director at Nespresso Germany, takes us behind the scenes of a consciously human retail concept.
In conversation with Nino, she explains why Nespresso uses AI purposefully behind the scenes – for example, in the supply chain or CRM – but focuses on genuine connection in the physical store experience.
While others are still wrestling with tech basics, Nespresso is already asking:
What can technology not deliver?
We talk about the new Nespresso House in Munich – designed as a place for connection, with community spaces, masterclasses, and a store design that prioritises relationships over transactions.
Lea shares insights into the strategic decisions behind the store concept, discusses cultural relevance and emotional brand connection, and explains why truly listening is becoming the most valuable retail tool.
🎧 Tune in now on Spotify or Apple Podcasts to discover how Nespresso’s new Munich flagship store serves more than coffee – it serves connection as a brand strategy.
