#47 When AI Decides What Gets Bought: Prof. Dr. Peter Gentsch Live at the Salesforce World Tour

Links: Google - Pocket Cast - Anchor - Spotify - Apple 

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Forget funnels.
The next touchpoint for your customers is an AI agent.

In this special German live episode of The Retail Reality Show, recorded at the Salesforce World Tour in Frankfurt, AI expert and thought leader Prof. Dr. Peter Gentsch joins host Nino Bergfeld to discuss one of the most profound shifts in retail:

How generative and agentic AI is rewriting the customer journey.

Whether it’s Perplexity, ChatGPT, or other language models – AI is no longer just a tool in the background, it’s the customer interface.

Today, when people search for a product, they don’t go to Google or Amazon – they prompt.

Agentic AI is changing not just where searches happen, but how decisions are made and processes are triggered – autonomously, in context, and often faster than ever before.

This episode answers key questions:

– How language models like GPT are starting to replace traditional search platforms

– How brands can make themselves visible within Large Language Models (LLMs)

– Why traditional SEO strategies soon won’t be enough

This is a bottom-up revolution.
Employees are already using GenAI in their daily work.

Whether in marketing, commerce, or leadership – this episode is a must-listen for anyone who wants to understand how visibility, buying decisions, and competitive advantages are changing in the AI era.

🎧 Tune in now on Spotify or Apple Podcasts.