Discover All Episodes of The Retail Reality Show

Podcast Language
German Marketing . German Marketing .

#55 Simone Krah (MMM Club) live on Nearconomy, Empathy & Grocery Loyalty

97% of Germans still skip e-grocery. 
Why does the corner store win every time?
The answer starts with proximity.

📍 Live at Gottlieb Duttweiler Institute’s 75th Retail Summit, we welcomed retail insider Simone Krah, President of the MMM-Club, to discuss this and more:

- Why restaurant inflation (€38 Schnitzel!) drives shoppers toward in-store cafés and sushi bars

- How a bio chain pivoted fast with budget-friendly organics to protect stretched wallets

- What the single-household boom means for the surge in protein snacks and grab-&-go meals

🎧 Listen to the full German episode of The Retail Reality Show on Spotify or Apple Podcasts.

Read More
English Marketing . English Marketing .

#54 From Store to Experience – with Julia Bischof (Le Creuset) & Meike Hartelust (LIGANOVA)

In our latest episode of The Retail Reality Show, recorded live at LIGANOVA's 'NEXT is NOW' 30 Years Anniversary Celebrations in Stuttgart, we unpack the evolving role of physical retail spaces, together with:

  • Julia Bischof, EMEA Retail Director Le Creuset

  • Meike Hartelust, Managing Director LIGANOVA 

With our hosts Nino Bergfeld and Nicolas Kröger, our guests explore how brands are reshaping the in-store experience from the inside out:

• How to build a community inside your store

• Which soft KPIs actually matter beyond transactions

• Why Gen Z is falling for enameled cast-iron cookware

• And how sensory experiences convert casual shoppers into fans


And yes, we talk about tech, too.
But the kind that supports staff, not replaces them.

Listen now on Spotify or Apple Podcasts.

Read More
German Marketing . German Marketing .

#47 When AI Decides What Gets Bought: Prof. Dr. Peter Gentsch Live at the Salesforce World Tour

Forget funnels.

The next touchpoint for your customers is an AI agent.

In this special German live episode of The Retail Reality Show, recorded at the Salesforce World Tour in Frankfurt, AI expert and thought leader Prof. Dr. Peter Gentsch joins host Nino Bergfeld to discuss one of the most profound shifts in retail:

How generative and agentic AI is rewriting the customer journey.

Tune in now to find out how Agentic AI will transform the customer journey.

Read More