Google has the data. OpenAI has the interface. Retailers have the products. Now the real question is: 𝘄𝗵𝗼 𝘄𝗶𝗹𝗹 𝗼𝘄𝗻 𝗔𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴?

When AI recommends a product, who is it really working for?
The customer? The advertiser? Or the platform? 🤔

In our new episode of 𝐓𝐡𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 𝐒𝐡𝐨𝐰, @Yael, @Nicolas, and @Nino unpack a tension that’s already shaping commerce decisions right now.

One thing is clear: We don’t fully agree.
Because there is no simple answer. But avoiding the question is no longer an option.

🎧 Listen to the full episode on Spotify and Apple Podcasts. Out now!

LLMs aren’t just assisting shoppers anymore. They’re becoming the new point of sale.

In this quick episode, Nino Bergfeld and Nicolas Kröger unpack:

• How image-based queries and intent-first shopping change the game

• Why AI platforms are building their own shopping ecosystems

• What it takes to stay visible when there are no more SERPs

If your visibility depends on Google today, this one’s for you.

Listen to the full episode now, on Spotify or Apple Podcasts.

Feeling like your retail strategy is outdated overnight?
You're not alone.

In the latest episode of 𝐓𝐡𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 𝑺𝒉𝒐𝒓𝒕𝒔, Yael Kochman, Nicolas Kroeger and Nino Bergfeld explore how retail leaders are navigating uncertainty, from rising tariffs to AI fatigue.

Here’s what we’re unpacking in this episode:

- The uncertainty behind global trade shifts
- How suppliers are rerouting goods in real time
- What smart AI use really looks like – and how to measure it
- How leadership is less about knowing and more about adapting

Our NRF 2025 recap: It’s all about the side events, big conversations, and this year, retail media was stealing the show.

In Martin’s last (German!) episode as co-host, he and Nino look back at the most exciting topics and most inspiring guests from the past two years

Das NYC-Special von der NRF Big Show Retail Messe mit den Trends für das Jahr 2023.

In dieser Special-Folge sprechen Martin & Nino über das Thema Web3, NFTs, Metaverse.