Discover All Episodes of The Retail Reality Show

Retail Marketing . Retail Marketing .

#52 From Prompt to Purchase: When LLMs Become the Point of Sale

LLMs aren’t just assisting shoppers anymore. They’re becoming the new point of sale.

In this quick episode, Nino Bergfeld and Nicolas Kröger unpack:

  • How image-based queries and intent-first shopping change the game

  • Why AI platforms are building their own shopping ecosystems

  • What it takes to stay visible when there are no more SERPs

If your visibility depends on Google today, this one’s for you.

Listen to the full episode now, on Spotify or Apple Podcasts.

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Retail Marketing . Retail Marketing .

#48 Retail Under Pressure: How Leaders React to Chaos, Costs & Changing Habits

Feeling like your retail strategy is outdated overnight?
You're not alone.

In the latest episode of 𝐓𝐡𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 𝑺𝒉𝒐𝒓𝒕𝒔, Yael Kochman, Nicolas Kroeger and Nino Bergfeld explore how retail leaders are navigating uncertainty, from rising tariffs to AI fatigue.

Here’s what we’re unpacking in this episode:

- The uncertainty behind global trade shifts
- How suppliers are rerouting goods in real time
- What smart AI use really looks like – and how to measure it
- How leadership is less about knowing and more about adapting

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