#52 From Prompt to Purchase: When LLMs Become the Point of Sale
Links: Google - Pocket Cast - Anchor - Spotify - Apple
The retail game is shifting radically, even if quietly for now.
In this episode of The Retail Reality Shorts, Nicolas Kröger and Nino Bergfeld unpack a new wave of disruption in commerce:
Large language models (LLMs) aren’t just assisting shoppers anymore.
They’re becoming the interface, the advisor, and the checkout.
The trigger?
A series of recent developments from players like Perplexity AI and OpenAI.
Perplexity launched a native checkout in collaboration with Shopify.
OpenAI is reportedly testing product feed integrations and payment flows.
Suddenly, LLMs are no longer linking to shops, but they’re building their own.
This marks a turning point:
The buyer journey no longer begins with search.
It begins with the AI itself.
So what does this mean for retailers?
In just 15 minutes, Nicolas and Nino explore a lot:
How LLMs are reshaping the full funnel from product discovery to purchase
Why retailers risk becoming “just the warehouse” in this new ecosystem
What “GEO” (Generative Engine Optimization) could mean for visibility and brand presence
And how structured data, real-time availability, and content depth are becoming new currency
Whether you’re in marketing, digital commerce, or strategy:
If your customer journey starts with Google today, it might start with a prompt tomorrow.
🎧 Tune in to understand what’s changing and what your next move should be.
