#51 Temu, AI SEO and Customer Loyalty: Prof. Dr. Thomas Rudolph (HSG) on Price Pressure, Retail Innovation and Loyalty
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How does traditional retail hold its ground in a world of Temu, self-checkout, and ChatGPT?
Prof. Dr. Thomas Rudolph, Professor of Marketing and Retail Management at the University of St. Gallen, brings clarity and surprising perspectives.
In this German episode of The Retail Reality Show, Nino Bergfeld and Nicolas Kröger speak with one of Europe’s leading retail researchers about the major challenges the industry is facing – and how retailers should address them today.
At the centre is the question:
What makes platforms like Temu so successful, and what can brick-and-mortar retailers do to compete?
It’s about far more than just lower prices.
It’s about AI visibility, psychological mechanisms, and the difference between satisfaction and true desirability.
We also discuss:
What truly moves consumers today
Why loyalty through points no longer works
Why emotional brand connection is more important than ever
The role AI SEO (also called GEO) will play for retail visibility in the future
Prof. Rudolph also shares concrete market examples – from IKEA to Breuninger to Action and Temu – and speaks openly about the new success factors shaping the retail of tomorrow.
An episode full of insights, market examples, and clear recommendations – from an expert who has been researching retail for years.
🎧 Tune in now – available wherever you get your podcasts.
