#38 Two Years of Retail Reality: The Best Insights from Our Most Exciting Episodes
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In Martin’s last episode as co-host, he and Nino look back at the most exciting topics and most inspiring guests from the past two years. From Nicole Srock-Stanley to Dr. Marc Schumacher to Milena from Delivery Hero: What have we learned, and what remains relevant?
🛍 Our recap highlights:
“Experience per square metre”:
Nicole Srock-Stanley (Dan Pearlman Group) explained how retail has evolved towards experiences – and why stores need to be designed like theme parks.
Quote: “Where we used to measure revenue per square metre, today we measure experience per square metre.”Quick commerce and retail media:
Milena from Delivery Hero talked about how retail media is changing profitability in quick commerce – and why the fastest delivery is no longer the decisive factor.
Quote: “Retail media could redefine profitability for quick commerce by connecting brands with high-intent customers.”Local strategies and community:
In the discussion with Nicole Srock-Stanley and Wolf-Jochen Schulte-Hillen, it became clear – local designers and community offerings make cities and stores future-proof.
Quote: “The future of city centres lies in thinking of them as destinations, not as a loose collection of self-interests.”The campfire effect:
Dr. Marc Schumacher (Avantgarde Group) spoke about the so-called “Ushuaia effect”: exceptional experiences significantly increase customers’ willingness to pay.
Quote: “When an experience truly captivates a customer, they become almost completely price-insensitive.”
➡️ In this German episode – tune in now and get inspired!
